Call me crazy, but when I ran across this while I was pumping gas the other night, I found it to be one of the strangest, most bizarre attempts to sell food. Ever. For starters, there’s not a single item that appeals to me – pickled eggs? Popcorn? Pickles Umm! Thanks, but I think I’ll pass (and my colon will thank me later).

Secondly, is there anyone out there who can tell me what a “Hot Mama” is?!? Anyone? Bueller? I’m at a loss, here…

And lastly, I have to venture that the copy might be just a TAD more effective if they were to switch out the word “UMM!” for, oh… I don’t know… how about “Yum”? Ya think? Umm denotes hesitation, which is exactly what the rest of the words planted in me. Hesitation and fear. Bone-shaking, stomach-puking, rectum-burning fear of what might happen if I were to actually EAT any of those things.

And that, my friends, is one fear I’m not going to try to conquer. Nope. That is what we in the business call a “Healthy Fear.”

I’m done… (for now…)

Kevin